SchoolZone for Florida Providers

500,000+ Florida scholarship families are spending. Can they find you?

Florida has the largest school choice market in the country. Step Up For Students alone serves 500,000+ families. Parents are searching for approved providers every day.

500,000+
Scholarship families in Florida
5
Scholarship programs
$8,000+
Per-student funding (FES-EO)
2 SFOs
Step Up + AAA Scholarship

Florida ESA Programs

ESA

Family Empowerment Scholarship for Educational Options (FES-EO)

Award: ~$8,000/year per student
Administrator: Step Up For Students
Payment: EMA / MyScholarShop
Eligibility: Universal — all Florida K-12 students eligible
ESA

Family Empowerment Scholarship — Unique Abilities (FES-UA)

Award: $10,000–$34,000/year (disability-based)
Administrator: Step Up For Students
Payment: EMA / MyScholarShop
Eligibility: Students with qualifying diagnoses, ages 3–22
Tax Credit

Florida Tax Credit Scholarship (FTC)

Award: ~$8,000/year
Administrator: Step Up For Students / AAA Scholarship Foundation
Eligibility: Income-prioritized, corporate tax credit funded
ESA

Personalized Education Program (PEP)

Award: ~$8,000/year
Administrator: Step Up For Students
Eligibility: Homeschool families
Scholarship

New Worlds Scholarship

Award: Varies
Administrator: Step Up For Students
Eligibility: VPK/K-5 literacy and math support

Questions about listing in Florida

How many Florida families use school choice scholarships?

Over 500,000 families receive scholarships through Step Up For Students alone. With AAA Scholarship Foundation's enrollment, the total addressable market exceeds 600,000 families.

Which Florida programs allow tutoring and therapy services?

FES-EO, FES-UA, and PEP all allow tutoring and educational therapy as approved expenses. FES-UA has the highest per-student amounts ($10,000–$34,000) and specifically covers speech, OT, ABA, and other specialized services.

How do I get found by Florida scholarship families?

Claim your free listing on SchoolZone to appear in our Florida provider directory. Families who've checked their eligibility and built a spending plan on SchoolZone will see your listing when searching for providers in your category.

Is it worth registering for multiple Florida programs?

Yes — each program serves a different family segment. FES-EO reaches the broadest audience (universal). FES-UA reaches families with higher per-student funding. FTC reaches income-qualified families. Registering for multiple programs maximizes your addressable market.

What's the peak spending season in Florida?

May through July, immediately after the April 30 priority deadline and before the school year starts. A second peak occurs in January when mid-year transfers happen.

The math works

One converted Florida FES-EO lead at $8,000/year pays back 5.4x your annual Premium subscription ($1,490/year).

Listing pricing for Florida

Free
forever

Basic listing, verified badge, state directory

Popular
$49
/month

Photos, direct contact, priority placement

$149
/month

Top-of-category, lead capture, monthly reports

Not yet approved as a Florida ESA vendor?

Before parents can spend ESA funds with you, you need to be registered. ESA Connect handles your Florida vendor registration.

Get approved in Florida

Ready to get found by Florida ESA families?

Claim your free listing