Get in front of parents with ESA dollars ready to spend.
SchoolZone helps thousands of parents find schools and navigate school choice programs — and that number is growing fast. Now we're opening the platform to the providers they're looking for.
Join the provider waitlistParents with ESA dollars can't find you.
18 states now offer universal ESA programs. Every month, more parents land ESA approval and start searching for schools, tutors, and services to spend that money on. Most end up on generic Google searches or outdated fund-manager vendor lists. If you're a private school, microschool, tutor, or therapy provider, this is traffic you should be capturing. You're not.
Parent intent, not ad impressions
Families on SchoolZone are actively planning their child's education. They've entered their address, checked their state programs, and used our AI expense planner. By the time they see your listing, they know exactly what they're looking for.
ESA-specific, not generic
Unlike general school directories, SchoolZone knows which state programs each parent qualifies for. We only show your listing to families whose ESA approvals match your services — no wasted impressions.
Pay for what works
Start free with a basic listing. Upgrade to Pro for photos and direct contact. Premium tier gets you top placement and lead capture forms — only pay for qualified leads that reach you.
How it works
Claim your listing
Search for your school or business. Takes 2 minutes. Free tier is available immediately.
Get discovered
Your listing appears on state school choice pages, in expense plan results, and category searches.
Receive leads
Premium parents can contact you directly through SchoolZone with their plan context and program details.
Pricing that scales with your needs
Not sure which tier? Start free, upgrade anytime. No long-term contracts.
- ✓Basic listing with name and address
- ✓Verified badge
- ✓Shows in state directory
- ✓Claim takes 2 minutes
- ✓Everything in Free
- ✓Up to 10 photos
- ✓Full description with programs and services
- ✓Direct contact button for parents
- ✓Listing analytics dashboard
- ✓Priority placement in AI advisor
- ✓Everything in Pro
- ✓Top-of-category placement in your state
- ✓Lead capture form on listing
- ✓Direct lead email routing
- ✓Monthly performance report
- ✓Enhanced "Premium Verified" badge
- ✓Priority in expense planner recommendations
Questions
How is this different from Niche or GreatSchools?
Those platforms mix all school types and focus on public school ratings. SchoolZone is built specifically around school choice — parents arrive already looking for ESA-eligible options. For providers, that means higher-intent traffic and tighter matching.
How are leads qualified?
Premium tier leads include the parent's state, their selected ESA program, their child's grade and any special needs, and the budget categories from their expense plan.
Do I need to be ESA-approved already?
No — but if you are, we display your approved programs as badges. Parents filter for "approved in my state's program," so ESA approval significantly increases lead volume.
What if I get no leads?
Cancel anytime from your dashboard. Pro and Premium both include 14-day free trials, so you can see lead volume before committing.
Do you charge per lead?
No — Premium tier includes leads as part of the monthly subscription. No per-lead fees.
How fast does my listing go live?
Free listings go live immediately. Pro and Premium require 1-2 business days for verification.
Can I list multiple locations?
Yes. Multi-location businesses can use an organization account with one subscription covering multiple listings.
When does this launch?
Provider listings open in Q3 2026. Join the waitlist for first access and founding-member pricing locked in for life.
Ready to get found by ESA families?
Join the waitlist. Founding members get lifetime pricing that won't be offered again.
We'll only email about provider launch details. No spam, no sharing your info.